Putting time into Instagram but not sure it’s helping your business?

Smartphone showing a local shop’s Instagram grid, beside an open notebook with a checklist and a cup of coffee on a wooden desk.

When you’re busy looking after customers, Instagram gets whatever time is left. It’s frustrating to put that time in and not know whether it’s encouraging anyone to get in touch.

The Local Content Clarity Audit is a personalised review of your Instagram, looking at your business through the eyes of a potential customer. You’ll get a written report, a short recorded walkthrough and a four-week action plan, showing what’s working and what to focus on first.

£99

Personalised to your business · Delivered within 5 working days of me receiving your completed onboarding form · Terms & refund policy

Your Instagram is often a customer’s first impression of your business

Before someone books, visits or makes an enquiry, they’ll often look you up on Instagram first.

It’s hard to judge your own account objectively. I’ll look at it the way a potential customer would, then give you specific, practical suggestions to make it work harder for your business.

They’re trying to work out:

  • Is this the right business for me?

  • What do they offer?

  • Can I see what it’s like to visit?

  • Do I feel confident choosing them?

  • How do I take the next step?

What’s included?

A personalised profile review

Your bio, name field, profile photo, links, Highlights and pinned posts: what’s working and what could be improved.

A review of your last 12 posts

What’s working, where a small change would help, what’s missing, and whether your mix of posts gives people reasons to choose you.

Personalised recommendations

Specific suggestions based on your own posts, services and customers, with the opportunities I’d prioritise first.

A short recorded walkthrough

I talk you through what I found and why, so you can watch it when it suits you and come back to it later.

Your four-week action plan

Quick profile fixes and post ideas, each with a clear purpose, built around the time you’ve told me you have each week.

What could your Instagram look like with a little more direction?

Imagine having:

  • A profile that makes it clear what you do, who you help and how to get in touch

  • Content that gives people more reasons to trust your business

  • A better balance between showing what you offer, building relationships and encouraging enquiries

  • Practical improvements, so you’re not wondering what to post next

  • A four-week plan you can actually follow

You don’t need to start again or change everything overnight. The aim is to make better use of the account you already have.

Made for

  • Dental practices, physios, podiatrists and other private clinics

  • Dog groomers and pet shops

  • Fitness, Pilates and yoga studios

  • Florists, craft and gift shops, and other independent shops

Especially useful if you

  • Post on Instagram but aren’t sure your content is doing enough

  • Want potential customers to understand what you offer more quickly

  • Find it hard to plan a balanced mix of content

  • Want to build more trust with new followers

  • Would value an experienced outside view

  • Want a clear plan but prefer to manage your own Instagram

You don’t need a large following or a perfect feed.

This is about making your existing account clearer and more purposeful.

How it works

Step 1: Book your audit

Book the Local Content Clarity Audit, and I’ll email you a short onboarding form about your business, services and goals.

Step 2: Send back your onboarding form

Fill it in when it suits you and send it back. As soon as I receive your completed form, your audit is booked in and the 5 working days for delivery begin.

Step 3: I review your Instagram

I’ll personally review your profile and most recent 12 posts, looking at your account the way a potential customer would.

Step 4: Receive your personalised audit

Within 5 working days of me receiving your completed onboarding form, I’ll send your written report, short recorded walkthrough and four-week action plan.

Step 5: Put your plan into action

Work through your recommendations at your own pace, starting with the changes that matter most.

Manda owner of social sync. female smiling in car

A little about me

I’m Manda, and I run Social Sync in Chesterfield.

I plan and create social media content for local businesses who don’t have time to do it themselves.

Every post I create has a job: helping people find you, trust you, and encouraging them to take the next step.

I know social media can feel like one more thing on an already long to-do list. My approach is to make your content more purposeful, more relevant to your customers and easier to plan, so you feel clearer about what you’re doing and why.

“You’ve made the effort to step into my shoes as the business owner and make sure our socials sound like us, not an outsider. Bookings are up and consistent.”

– Lisa, Bentley Brook Clinic

FAQs

Ready to see your Instagram through fresh eyes?

Let’s look at what’s working, find opportunities, and give you clear direction for the next four weeks.

Local Content Clarity Audit
£99.00
  • Personalised Instagram profile review

  • Review of your most recent 12 posts

  • Written recommendations and examples

  • Short recorded walkthrough

  • Four-week action plan

Delivered within 5 working days of me receiving your completed onboarding form.

Changed your mind? You can have a full refund any time before I receive your onboarding form. Terms & refund policy