Content I’d Love To Create For A Podiatrist

Most people know that a podiatrist helps with feet, but the list of things a podiatrist genuinely helps with is far longer than what people realise, and this is something that the right content can help with.

Feet are also a part of the body some people are self-conscious about, which means they can put off booking for years. So content has a second job: make it feel ok and normal to get help.

For clinics, I create content with three jobs:

Get Found.

Build Trust.

Get Bookings.

Here’s a content idea for each of the three for a podiatrist.

Get found: “your knee pain could be a foot problem”

A podiatrist talking through how knee pain can trace back to what’s happening lower down, and why the whole leg gets looked at rather than just the sore bit.

This is the one that reaches people who might not search for a podiatrist, because they don’t believe they have a foot problem. They have a knee problem. This is the sort of content that makes people stop scrolling and follow you.

Build trust: “morning heel pain, gone”

One patient’s story, with their permission. Patient's words typed out, talking through what those first few steps out of bed were like, what was done about it, and getting to the point of walking across the bedroom without thinking about it.

It works because that first-step-in-the-morning pain is recognisable.

Real-life results build trust with people who haven’t met you yet, which moves them closer to booking over time as they see more posts like this.

Bring in bookings: “that ingrown toenail won’t sort itself”

A podiatrist explaining why having a go at it yourself in the bathroom tends to make it angrier, and what proper treatment actually involves.

This is the nudge post, and it’s aimed at those who’ve been putting up with it for months and quietly hoping it settles down.

It also does that second job. A podiatrist talking about it matter-of-factly, as something seen several times a week, tells an embarrassed person that nobody in that room will be shocked by their feet. That reassurance is often what stands between them and an appointment.

Content like this builds trust and encourages bookings way more than a basic graphic reading: ‘book now’.

Why the mix of content matters

On their own, these are three good posts.

Repeating these posts consistently is a strategy: reaching new people, building trust with followers and encouraging bookings or contact.

The balance shifts month to month depending on what the clinic needs.

That’s how I think about content for any clinic I work with.

If you’re a podiatrist in Chesterfield or Derbyshire and would rather have this handled for you, get in touch.

How I Can Help

To create a month of content for you, I need a couple of hours at the clinic.

I work with your team to capture talking-to-camera pieces, b-roll of the different areas, hands working, and photographs. I plan the month beforehand, so we capture everything efficiently and with minimal disruption.

Back at my office, I create all of the content- videos, images and graphics- and deliver it to you with SEO-optimised captions ready for you to post on your social media.

If you are looking for support with scheduling posts, we can talk about a bespoke package that includes that service.

If you're a podiatrist in Chesterfield or Derbyshire and you'd like content like this without adding it to your own to-do list, get in touch.